To be a winner in the world of business and even Internet business, it’s paramount to get your message across to your target market. It needs to be memorable, personal and consistent with your personal brand.One of the best public relations strategies is to tell your brand story. You can do this in your advertisements and on your website or blog. People relate to stories. It makes you seem real and it is proven to help with building relationships with your customers which then creates brand and customer loyalty.What happens when you tell your brand story?In large part, people are emotional buyers. Let’s say you sell cars for example. Purchasers more than likely will focus on the colour of the car, the interior, how it looks and feels rather than the engine performance, the size of the tires or the type of fuel injector it has.What if the car dealer had a personal story to tell that directly relates to the type of car they sell? Maybe they had a family tragedy that was directly due to safety lapses in a particular brand. Now this sales person only sells Car Brand A because it addresses all the safety issues that were at fault in his family tragedy. Now he is touching an emotional hot spot because people want to protect their family and keep them safe. So, if one model was seen to be the cause of tragic loss and a different brand could have prevented it, this might sway the buyer to consider the perceived safer brand.If you are selling a weight loss product, can you see the benefit of having a personal experience with the product to share? What if you could share your personal journey of weight loss, the ups and downs and the ultimate success after using this particular product? People relate to personal experiences and stories. They feel closer to you and the product you are selling. They may be more likely to be convinced to buy your product if they can identify with the story you tell.Why is telling your story important?Telling your brand story can set you apart from your competition. Why? Telling your brand story creates authenticity and believability. People connect with personal stories and they respond accordingly. Your brand then becomes memorable.When telling your story, be consistent with your brand.Brand consistency is very important with your public relations strategy of telling your brand story. Your story needs to match the ‘feeling’ of your brand. Your communication style needs to be the same across all elements of your brand campaign. This means consistency from your website or blog styles to the messages you use on Social Media sites like Facebook and Twitter.Protect your image online at all times. This is your brand so think clearly and carefully when communicating with the public. Be passionate and if appropriate, fun with the brand story you share. Think about what your target market is searching for and then show through the use of your branding story how you provide just that.
Category Archives: News
Tips on Finding Public Relations Assistant Jobs | cercologo.info
For the job of public relations assistant I shall attach two dimensions. The first one being that when you ultimately come to the end of your search where you land upon the perfect public relations assistant jobs, you can be rest assured that, apart from you others have also landed upon this piece of exclusive news by now. So in the rat race you are just another one trying your level best to be recognized as a participant at the moment and nothing more than that. But then the good news is this that you shall also get the opportunity to stand out from the rest of the crowd. In this article we shall mainly discuss that. We will see what best you can do to help this situation.You can go and knock the doors of agencies, headhunters, job listings, job search, friends, family and acquaintances in order to land upon the best options of jobs. You should glean as much of information as possible about the opportunities which you can choose to discover. As soon as you land upon your options then start short listing them one by one and then look for the ones where you will be able to deliver performance in your fields of interest.Another effective place from where you can expect some amount of help is surely the placement agencies for that matter. They may not look that attractive initially but you can choose to take a plunge inside them and you may feel utterly surprised to find the options of the better placement agencies that are available to you. But then you must see that they are serious in their approach. The best way to know whether they want any business done with you is to see whether they sit down with you in order to discuss all their objectives and ask you relevant questions on the information provided by you over your resume.Back doors are definitely an interesting proposition. When you are new in any field you may find that all the doors are closed tightly for you and no opportunities in your hand. In this case you really need to make the process of job hunting as interesting as possible. Make it as creative as you can think.You need to register yourself with an agency. It may take or eat away one of your expensive days but then after that you shall see that you are being called from various gateways and you shall get the exposure you are looking for.You need to be sure of your background and do related jobs. Some amount of volunteering can also prove to be a good option for you. In case you are working in a company then you really need to prove that how dedicated and serious you are about dealing your clients. You may never know which of your clients would get thoroughly impressed with you and have your name recommended.So these can be some of the ways in which you can bag the job of PR assistant.
10 Public Relation No-No’s | cercologo.info
If you are going to get involved with Public Relations, then it’s smart to understand some of the rules surrounding the industry.Here are ten glaringly obvious no-no’s when it comes to PR success:1) Do not lie or mislead. If you are going to use public relations as a marketing tool, then you must commit to honesty, integrity and transparency. If you blatantly lie or mislead your audience, they will never trust you again. Trust is one of the most important cornerstones of small business success.2) Do not procrastinate. Speed is of the essence when it comes to the media. There are constant due dates, timelines and deadlines to meet. Therefore, help the media promote you and your small business by keeping your appointments, sending in requests in a timely manner and meeting any and all deadlines.3) Do not be inaccessible. Don’t ever make it difficult or cumbersome for the media to find your contact information. It should be crystal clear on your website how to email or call you; because, if the media can’t contact you, they can’t promote you.4) Do not be boring. Stale stories and apathetic attitudes will quickly catapult your PR campaign into oblivion. Keep your marketing messages, pitches and interviews fun, lively and interesting.5) Do not be long-winded. Short, sweet and directly to the point is what the media wants. If your marketing message or pitch takes three minutes to deliver, then shorten it. You must be able to tell your story in 30-seconds or less.6) Do not chit-chat. Journalists, editors and other media professionals don’t have time to chit-chat about the weather…even if you do. Save your prattle for lunch with Aunt Gertrude.7) Do not bribe. It is never appropriate to offer any sort of bribe in return for the media to run a story on you.8) Do not use a “massive pitch” approach. Make a point to target media professionals who cater to your target market. In addition, as a courtesy, use their name and show them that you understand who they are and what their publication or show is about.9) Do not get egotistical. The media isn’t interested in helping you make more sales or drive more visitors to your site. They are looking for an interesting story that will captivate their audience. So put your ego aside and put together a “pitch” that will benefit the media.10) Do not get discouraged. The media isn’t always going to pick up your story – no matter how amazing you may think that it is. If you simply make one smart PR move every day, you’ll soon find your way to public relations success.